Animation - Object Animation Technique

Object could be explained by saying it combines styles graphic and clay animation with the use of inanimate objects. The majority of the time you have a basic set up of a camera and and object automatically giving you a 3D scene. An great example of this is a short animation I found on YouTube called "Sephiroth the Worlds Enemy" which uses characters from the globally known game "Final Fantasy VII". Not only does it incorporate object animation, it also has elements of post production to give it a more realistic feel.

The video it's self has over 1,000,000 views. I think the reason why this type of animation is/becoming more popular is due to the fact we see inanimate objects them self come alive, just the thought sparks imagination in people as to what they could create.

In Paranorman they took this technique to another level using 'Character Animation' techniques with 3D printed, interchangeable models.